Effect House

I played a pivotal role in leading the UI/UX design and the development of scripting debug tools for Effect House, a state-of-the-art effect-creation platform that enables users to design and implement creative, fun effects for TikTok. My work focused on ensuring that the interface was not only intuitive but also powerful enough to meet the needs of both novice users and seasoned creators, significantly enhancing the overall user experience.

 

In addition to this, I took the lead in developing Pixsoul, an innovative effect-trying app specifically designed for users in Brazil and Indonesia. The primary objective of Pixsoul was to drive engagement and increase TikTok downloads by offering users a seamless and interactive way to explore and experiment with AR effects. The app was a resounding success, achieving over a million downloads in its first week alone, demonstrating the effectiveness of our targeted strategies and creative approach.

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Throughout these projects, I collaborated closely with cross-functional teams, leveraging data-driven insights and user feedback to refine features and optimize performance. My efforts not only contributed to the widespread adoption of these tools but also played a key role in expanding TikTok's global reach and enhancing user engagement.

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Check out the Effect House commercial below to see the impact of our work in action.